10.6.08

Apple to launch iPhone 3G on 11 July, by end-2008 in Hungary

Tuesday, June 10, 2008 12:46:00 PM

Hungary will be one of the countries where Apple will market the new iPhone 3G, which comes with fast 3G wireless technology and GPS mapping, among others. The new model combines three products in one - a phone, a widescreen iPod, and an Internet device with rich HTML email and a desktop-class web browser. Apple's new product, to be distributed by T-Mobile in Hungary, will be on the shelves in Austria, Germany and the Netherlands on 11 July, while it will be available only later but already by the end of 2008 in Croatia, the Czech Republic, Hungary, Poland and Slovakia.

Those who bought their first Apple cell phone a year ago for USD 599 must be thinking bad things about Apple right now, as the new iPhone 3G will not only be faster and smarter than its predecessor, but will also be much cheaper. A piece with an 8GB capacity will cost USD 199 (cc. HUF 30,000) and the 16GB model will be available for USD 299. Due to the price cut, iPhone will be a strong competitor not in the top-end, but in the medium category, where its rivals boast much less features. This way Apple will probably have an easier job reaching its target of ten million of iPhone 3Gs sold by the end of the year.

While T-Mobile, a unit of Deutsche Telekom, issued a press release on Tuesday, it contained almost no information about the new product and where the retail price of the two iPhone 3G models should be expected in Hungary. Christopher Schläffer, head of Product and Innovation at Deutsche Telekom AG, said he expects the increased speed of iPhone 3G to boost mobile Internet usage. T-Mobile International is one of the world's leading mobile carriers. As one of the three strategic business of Deutsche Telekom, T-Mobile focuses on the most dynamically growing markets of Europe and the United States. In the first quarter of 2008, DT companies provided services to over 123 million mobile subscribers.

The new iPhone 3G's built-in rechargeable lithium-ion battery, which can be charged via USB to computer system or power adapter, ensures up to 10 hours of talk time on 2G and 5 hours on 3G, and a standby time up to 300 hours. Using the Internet on 3G will require recharge only after 5 hours and 6 hours using it on Wi-Fi. Audio and video playback will go on for 24 and 7 hours, respectively, without battery recharge. (Audio formats supported are: AAC, Protected AAC, MP3, MP3 VBR, Audible (formats 1, 2, and 3), Apple Lossless, AIFF, and WAV).

The device includes a 2.0 megapixel camera, as well.

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